из темы на инфостарте:
1. Turn off the printer.
2. Press and hold the "PAUSE" button (don't let go).
3. Turn on the printer again.
4. After waiting for 5-6 seconds, the printer buzzer beeps twice, and the current mode will be printed out.
5. The hand that has been holding "PAUSE" is now released. carry out.
If the current mode is not the mode you want, press the "FEED" button again to switch to another print mode.
6. After completing the settings, restart the printer.
но там принтер был в режиме чеков + печатал иероглифы. перевели в режим этикеток и все заработало